H&M and the house of Margiela

H&M image

A man, phenomenon, designer. Martin Margiela can be all of these in one which makes his latest H&M collaboration to launch in the autumn all the more exciting. It could definitely be a case of expecting the unexpected.

The Swedish high street brand have acquired a comfortable position in the fashion retail market where they have become easily ac-creditable to the collaboration. Their secret is exclusivity. For the luxury designer this reputation makes the transition onto the high street all the more easy especially as most of them sell the limited stock within a few days of hitting the stores.

Many may believe the enigmatic Paris - based designer, who has worked for Jean Paul Gaultier, Commes des Garcons and Hermes is selling out by creating a diffusion line for the fashion giant; but I firmly believe this partnership will be more of a sell out success.

The alternative Diamond Jubilee courtesy of Meadham Kirchoff

Zimbio Image

A celebration Grayson Perry would have been proud of was the Topshop hosting the Diamond Jubilee Fashion Spectacular to kick start the party in store on Friday 1st June.

It may not have been the arrival of the Queen that meant people were jostling for space to watch the show models arriving down the Oxford Circus escalator but there was almost as much hype.

Who better than to open up the party atmosphere than the outlandish designers known for their kitsch motif sweaters, fro frou skirts and pastel palette emsembles?

Dancing to Sex Pistols, 'God Save the Queen' and the Spice Girls hit 'Wannabe' left the air filled with a sense of tongue - in - cheek rebellion like the naughty teenage relative throwing an after prom party.

The models romped through the a store in satin gowns and yellow wigs until arriving on a podium in the shop window with 'Rule Brittania' playing in the background covering them in party streamers.

A zany hurrah to a ruling monarch of fifty - five years. My kind of party.