H&M and the house of Margiela

H&M image

A man, phenomenon, designer. Martin Margiela can be all of these in one which makes his latest H&M collaboration to launch in the autumn all the more exciting. It could definitely be a case of expecting the unexpected.

The Swedish high street brand have acquired a comfortable position in the fashion retail market where they have become easily ac-creditable to the collaboration. Their secret is exclusivity. For the luxury designer this reputation makes the transition onto the high street all the more easy especially as most of them sell the limited stock within a few days of hitting the stores.

Many may believe the enigmatic Paris - based designer, who has worked for Jean Paul Gaultier, Commes des Garcons and Hermes is selling out by creating a diffusion line for the fashion giant; but I firmly believe this partnership will be more of a sell out success.