Oh Yes O!

In fashion, at one time or another, or in January everyone is looking for the new, 'new'. What is the newest trend that is so fresh even the designers have not drawn it yet? The casting for Autumn 2012 was that black was the new black. It appears that we have tired of some fashions to the extent that they have come full circle and we are reinventing colour.

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I will be the first (and rubbernecking to the front of the queue I literally mean this) to admit I like to sniff out the latest designer or item to be seen wearing. Donning my earcuff, singing along to Destiny's Child's latest offering and leaving my house in at least one item of leather upon my person I found out about an understated yet pretty lingerie brand. It is called Oyosho. 

Just as I am beginning to fall out of love for Zara I discover I am crushing on a new bra sensation who is owned by the same company, Inditex. I am still in full honeymoon haze wanting to own everything on the website and at around £6 for a dainty black lace bra I could almost reach that goal.

Even the advertising campaign has echoes of early 90's supermodel casting, so for the moment, in effort to stay in the new, I mean now, I say:"Oh yes to Oyosho!"

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