We have some making up to do

Carine Roitfield, Google image

Smashing and boxing Carine Roitfield the MAC daddy out of the park is the US heavyweight, Smashbox for Boots. 

Sounding much like a voiceover for a movie blockbuster, which means you will forgive it as I have mentioned it, this autumn two cosmetics giants go head to head for most innovative beauty products to hit the British market.

I must commend Boots for unburdening women of the UK from watching QVC to order the Smashbox Photo Finish Primer by transferring it to its shelves and thus making it more accessible to all. But does that make it less desirable? I will admit to looking at the stand in the shop and not feeling the frisson of excitement that comes over me when a new make up line is released.

Boots Smasbox 'wish list', Google image

If the packaging did not have Smashbox written on it you may be forgiven for thinking it was a re - funk of Boots economy range Collection 2000, which by its name alone is outdated. On closer expection (of the price tag) you will find the most exciting aspect is the name, it therefore better deliver some miracles.

Ok maybe you do not need to be all kitsch and glittery pink to get people to sit up and take notice of your new concession but it does not hurt. It certainly works for aiming at the magpies of the world (i.e. me).

In the other corner of the ring is the Carine Roitfield, former editor of french Vogue and therefore the harbinger of chic and cool who has collaborated with MAC. She joins a new cult following emerging of Vogue editors who edge it up like constantly papped, Anna Dello Russo, editor of the Japan edition of the style bible.

Carine Roitfield collection for MAC, Google image

Her line is similarly black and minimalistic in uniformity with other usual MAC products however as with all of the celeb inspired ranges it is limited edition. This already helps to give a butterly fluttering. And hark there is something cute and unusual amongst the sleek lip glossies and mascaras, star transfers! Appealing to the sense of teenager in all of us when it comes to dressing up she has added tattoes that you can stick onto you face and outline with eye liner or pencil.

Ingenious! Only one slight problem is that they could be all sold out by the time I publish this post. Darn. Maybe mass produced Boots has its own charm in its ability to help out those less active fashionistas who are not the type to queue up for the new season Kate Moss collection in Topshop and prefer to buy their blusher at the checkout along with their papaya body scrub.

Ding! Ding! That is battle commences or is it the sound of my Advantage card racking up more points?